Cross Breeds

Why don't you get picture cards in packs of cigarettes in England anymore?

Once in Britain, cigarette packets always contained picture cards and most other countries still produce cards with their ciggies. Often the cards had pictures of sports cars, famous footballers, cricketers, politicians, race horses etc like they do in other countries now. They are now collectable and worth lots of money they can also be used as trading cards. What I don't understand is why cigarette companies do not use these cards as it would be a good way of encouraging people to buy their brand.

Public Comments

1. because england doesn't want a population of smokers. the government have brought in so many legislation's in the last 10 years to try and put people off smoking, (banning smoking in public places, adding warnings to packets, raising the age limit for smokers) because the cost to the NHS from illnesses caused by smoking was staggering.
2. Can't see that one getting past the Dept. of Health anytime soon, cigarette cards stopped even before TV advertising was outlawed.