Cross Breeds

"It's more than a race. It's a crowning." Any opinions on this slogan?

It's for a famous horse-race in Italy. Can I say "crowning" like that, or should I say "coronation"? Crowning has got a more dramatic tone. "Coronation" sounds more correct. Opinions?

Public Comments

1. crowning better 4 ads
2. I hear "crowning" and I think "this baby is coming out!" but, I'm an RN so, it figures.